Little Black Book (acquired by unicorn Nykaa) is a lifestyle guide and e-commerce platform.

In my role as a Brand Solutions Associate, I worked on customised campaigns across social media, editorial content, influencer marketing, events, contests and video, helping brands connect with LBB's community of 70 million+ users.

Managing campaigns from strategy through to execution, I consistently achieved an average project profitability of 79%, surpassing promised KPIs by 500% in social media impressions and 900% in article views. The highest-performing article I worked on attracted nearly a million views. Here are some of the campaigns I had the pleasure of working on: