As Marketing & Business Development Coordinator at EASL, London’s First Art Gym, an organisation offering art workshops and sessions to boost corporate well-being, I developed a range of holistic marketing strategies and action plans for the brand to implement throughout the year. Here are some bits that I put into action during my time there: “Riddhi has been an enthusiastic and dedicated member of our startup team. Her knowledge of marketing tools, ability to generate new ideas, and sales communication skills are all valuable and demonstrate a high level of transferable skills. Riddhi's event coordination and production skills are strong and I have no doubt she will do well in this environment in the future!”
Testimonial from Sophie Luckman, Founder
Brand Development & Website Rebrand
Led the rebranding and redesign of EASL's website, repositioning the business for the corporate wellbeing market and rebuilding the site on Squarespace with content aligned to the refreshed brand identity.
Before
After
Grew leads database by 4,214% and developed an outreach strategy with a 10% response rate, while cultivating partnership opportunities with art therapists, influencers and trade shows to expand EASL's reach.
Lead Generation, Email Strategy & Collaboration Opportunities
Boosting Brand Awareness Through Social Media
Led EASL's social media and content strategy across TikTok, Instagram, LinkedIn and the company blog, developing content plans, publishing schedules and campaigns that strengthened the brand's digital presence and consistency across platforms.
I also designed and executed two Instagram giveaway campaigns that increased followers by 26.4% and boosted reach by 1,500%, managing everything from concept development and partnerships to content creation, event coordination and campaign delivery.
