I worked on two separate LEGO campaigns, overseeing the video production process from scripting through to final delivery, including coordinating venues, managing crews, and collaborating with freelance videographers to bring each campaign to life.

Campaign #1

The objective was to create awareness and engagement for LEGO on Valentine’s Day, inspiring users to spend time with loved ones by building LEGO sets.

Campaign #2

The focus was to generate awareness and engagement for LEGO’s F.R.I.E.N.D.S themed set.

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HSBC