Objective:

The objective was to showcase Asian Paints’ Ezycr8 range of aerosolised paints through a series of Valentine’s Day-themed LBB-style deliverables. Tap the images to read/watch the outcomes!

Role:

Worked on the end-to-end execution of a Valentine's Day-themed influencer campaign, including editorial content, social media promotion, giveaway logistics, influencer management, workshop hosting, and post-event video production. The campaign culminated in a virtual workshop attended by 116 participants and a highlights video distributed across LBB's digital platforms.