Objective:

The campaign promoted Umeshu Lovers’ premium range of Japanese plum wines through a contest across LBB's web and app platforms, alongside strategic social media amplification.

Role:

Developed the campaign's editorial and social media content to drive contest participation, collaborated with the graphics team on visual assets, and coordinated with the client to ensure the smooth execution of the contest and prize fulfilment, generating 177 contest entries and over 400 new Instagram followers for the brand.